Zayed and Rashid Campaign: Honoring the Legacy of UAEs Founding Fathers
It has always felt good that we came from somewhere. But it confidently steps toward the future at the same time. The recent unveiling of the “Zayed and Rashid” campaign symbolize the blend of these two. The announcement was made to celebrate important national occasions. The aim is to pay a tribute to the UAE’s founding fathers Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum. Identity of the UAE is linked with their vision of a unified and thriving country. That goes to further reinforce their legacy. It’s a bridge between past, present and the future for all constituents and residents.
It is more than a commemorative event in “Zayed and Rashid” campaign. It also gives us an opportunity to pay tribute to the milestones and values Sheikh Zayed and Sheikh Rashid promoted in the community. Today we are so far removed from these guiding principles of the nation’s rise it is hard to remember to hold fast to them. What the campaign focuses on are these founding figures. It brings back their dedication to unity, compassion and growth.
Fun activities that instill a greater understanding of these values exist for people of all ages. Also, it’s not just a celebration, it’s also an educational experience.
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A major national celebration such as National Day and Flag Day. It unites people of the UAE with a single story about pride. It also encourages citizens as well as expatriates to reflect on the country’s journey since the formation. Parades, exhibitions and interactive digital storytelling will take place. These activities are all meant to help foster a sense of belonging. This is an important step in reconnecting younger generations with the values that make the UAE such a symbol of progress and tolerance, says expert historians.
Technology is one remarkable aspect of the campaign and how it achieves reaching everyone. It becomes inclusive by bringing digital elements and virtual exhibitions together. In a post pandemic world, this is especially important if you are doing a lot of virtual gathering.
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It isn’t just practical. It is the forward thinking of Sheikh Zayed, Sheikh Rashid. Initiatives such as this help build unity and resilience, say experts in cultural engagement. But this is important in our modern, globalized society.
It’s a campaign that gives you an opportunity to enjoy the rich heritage and flavour of the UAE, if you are in Dubai or anywhere in the UAE. But with the younger generation who all have their own interpretation of the nation’s founders, you can share with them stories of the nation’s founders and if you like you can participate in community events and also view exhibitions. There is a role for everyone.
Participation is in memory of Sheikh Zayed and his brother Sheikh Rashid. It also helps to strengthen a feeling of belonging. Yet it reminds us that this is not just a diverse society but an individual society and in one way or another everyone, be that local or expatriate, is part of it. Assuring us as the campaign unfolds, its values of unity, determination and respect, must be those that we carry forward to make the UAE what it is today.
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References
- ARN News Centre. Dubai unveils Zayed and Rashid campaign to celebrate national occasions. ARN News, 2024.
- UAE Government Media Office. Celebrating the Founding Fathers: The Zayed and Rashid Campaign. UAE Government, 2024.
- National Archives UAE. Sheikh Zayed and Sheikh Rashid: Legacy of Unity. National Archives, 2024.